Strikingly Elegant Exterior Design

In an auto world dominated by workaday SUV designs, the Prius stands out with an eye-catching elegant hatchback format that blends appealing curves with a genuine sports flair. The stance is low, long, and wide, with the aerodynamic outline emphasized by a smoothly flowing roofline and forward-sloping attitude. All in all, the Prius has the looks to suggest an exciting driving experience – and the good news is, the rest of the car delivers on that promise.

High-End Hybrid Power with Class-Leading Fuel Efficiency

Both models in the 2024 Prius lineup are based around a 2.0L gas engine enhanced with hybrid technology, making a healthy 196 horsepower that’s fed through a continuously variable transmission (CVT) to all-wheel drive as standard. This capable configuration produces admirable everyday performance, with a 0-100km/h time of just 7.2 seconds, along with the stability and handling to cope with whatever conditions the Canadian climate can offer.

However, the real standout feature of the Prius’s powertrain is its excellent fuel efficiency. The self-charging, maintenance-free lithium-ion battery pack produces 15% more energy than in the previous Prius generation, taking the load off the gas engine to deliver an ultra-frugal economy of just 4.8L / 100km combined.

Premium Interior and Infotainment Technology

The Prius’s infotainment technology is just as advanced as its hybrid engineering, with every model boasting a touchscreen display measuring either 8″ at the entry level or 12.3″ at the top end, backed up by a 7″ colour driver information display sitting behind the wheel. Cloud-based navigation is an option, complete with automatic re-routing that takes traffic conditions into account, while smartphone integration is handled by standard wireless Apple CarPlay and Android Auto.

Technology aside, the interior also offers a highly comfortable experience, with standard upscale features including heated front seats, a heated leather-wrapped steering wheel, automatic climate control, and premium SofTex upholstery. The higher trim adds even more comfort, with luxuries including ventilated front seats, heated rear seats, and a digital rear-view mirror placing the Prius firmly into the premium hatchback class.

The Latest in Active Safety and Driver Assist

The Prius’s impressive feature list is rounded off by an extensive array of active safety and driver assist technologies included as standard:

• Lane departure alerts with automatic steering assist for safer highway journeys
• Road edge warnings
• Automatic emergency forward braking with daytime cyclist and day/night pedestrian detection
• Blind spot monitoring with hidden vehicle warnings and safe exit assist
• Automatic high beam to give maximum nighttime visibility while reducing dazzle
• Dynamic cruise control with curve speed management

The top-level trim takes safety even further, adding front and rear parking assist with automatic emergency braking, plus an advanced parking system with assisted steering, accelerating, and braking to make light work of the tightest parking slots.

Enjoy Premium Hybrid Driving with the 2024 Toyota Prius

With the 2024 Toyota Prius you can enjoy the convenience of a gas engine alongside the unrivaled fuel efficiency of advanced hybrid engineering, all backed up by cutting-edge technology and an elegant exterior design. To explore the Prius experience for yourself, please book a test drive by clicking on the button below.

Please Note: The details of this article were accurate at the time it was written. Manufacturers may change the details of any vehicle’s specifications at any time without notice